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What
is PPC Management?
(updated 06/01/09)
PPC Management is the practice of all activities relating to managing
paid ad accounts on popular search engines like Google. PPC Management
can include, but are not limited to: bid management, keyword research,
keyword organization, text ad management, multivariate ad testing,
analytics, optimizing for conversions (sales), and landing page
optimization.
Advanced disciplines in PPC Management include API/web services
(for programmers), clickstream management, behavioural analytics,
click fraud management, dynamic landing pages, and advanced tracking.
PPC advertising is important because it allows company visibility
for competitive keyword searches. |
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What
is Email Marketing?
(updated
06/01/09)
Email Marketing is the practice of mass-advertising or mass- communicating
by email. Everyone has experience receiving email marketing. If
you own a public email account (yahoo, hotmail, gmail, etc.) then
you receive thousands of junk email, or spam per month. Professional
agencies know the best practices on how to execute email campaigns
so that they are delivered, viewed, and not categorized as junk.
Email Marketing remains as the most cost-effective form of mass-
communication today. Email Marketing has many benefits and can accomplish
an array of business goals, from extending brand, to maintaining
customer loyalty. |
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What
is SEO Consulting?
(updated 06/01/09)
SEO Consulting is the practice of improving the visibility of websites
with popular search engines like Google. SEO Consulting involves
a unique mix of copy (text) best practices, computer programming,
and experience working with the changing standards of search engines
and what they require. SEO Consulting strategies can include but
are not limited to: copy and keyword density management, html and
tag management, link building, sitemap and submission management,
and content management. SEO Consulting is the organic method to
website visibility. Once achieved, a well-optimized website does
not have to pay a search engine for exposure. It naturally ranks
well for keyword searches.
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What
are Web 2.0 Campaigns?
(updated 06/01/09)
Web 2.0 Campaigns
is the modern method of supplementing SEO Consulting. Web 2.0 refers
to the best and current generation of social networking websites
that foster communities. Popular social networking websites like
facebook, youtube, wordpress, and twitter allow tools and viral
content that create participation (viewing, commenting, etc.) among
their community members. The more participation, the higher it will
rank within the community. Furthermore, each of these social networking
sites have good relationships with search engines and rank well.
These social networking websites employ small armies of programmers
to ensure their sites are indexed frequently with seach engines
to show off all their content-rich pages. |
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What
is Multi-Channel Marketing?
(updated 06/01/09)
Multi-Channel Marketing is the practice of executing different forms
of marketing to reach the same customer. Multi-Channel Marketing
is best achieved by monitoring and measuring advertising efforts
in one place or by one set of reports. The Internet allows realtime
metrics of advertising efforts unknown to traditional marketing
10 years ago. Today, almost any advertising channel conceived can
be measured through the Internet. This includes even tradional mediums
like TV, radio, and print. The most successful companies employ
several forms of marketing, and measure them all. There are many
platforms available for multi-channel analytics, from Google, to
Omniture.
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